Sustainability in fashion

Abstract

A reflexive movement around the universe of fashion shows alternatives to combat unrestrained consumption. The weakening of textile resources found in nature, and the devaluation of local production, seeking significantly, attributes that are applicable amid problematization caused since obtaining products. fashion items until their disposal. The slow fashion movement appears as a counterpoint to the fast-fashion model, seeking to add value in a rational way to clothing items in the globalized market, inserting sustainability as the main propagator of this dynamic that grows in a dizzying way over time. Thus, the objective of this research is to identify how slow fashion has been discussed in academic research. For this, a systematic literature search was carried from its first publication, in 2008, until the year 2019. The research is classified as descriptive with a qualitative-quantitative approach. As a result, 105 papers were obtained, ranging from articles in journals and congresses to master's thesis and doctoral dissertations. It is a review of literature on how this topic is being disseminated amid the informational flow of fashion and its easy democratic access and debate, as well as the systematization of data that prove its existence and its interfaces that are relevant in business competitive level. About the results, we identified mostly qualitative research, focusing on the conceptual development of the area until at least mid-2017, with a change to practice during the year 2019, with exponential growth in recent years, especially in countries like Brazil and United States. It was also possible to define the term movement to characterize slow fashion, as well as to determine a holistic concept that better defines the vision of researchers in the area, with special focus on the works of Kate Fletcher. With this review, the necessary knowledge is exposed to deal with the subject in question and expand this theme in other areas that are appropriate to it.