Sustainability drivers, strategies and performance measurement in a Malaysian organisation

Abstract

This research examines the critical sustainability drivers and strategies implemented by a Malaysian diversified multinational corporation involved in key growth sectors which include environmentally sensitive industries. The selection of the company allows for valuable insights into how sustainability is being practised in situations where environmental issues are of significance. The literature suggests that measuring the performance of sustainability initiatives is crucial since it provides effective ways to measure sustainability performance. However, studies that examine sustainability-related performance measures are still lacking. This paper therefore intends to contribute in filling these gaps by examining the sustainability drivers, strategies and performance measures through a single case study in Malaysia. Consistent with the literature, our findings indicate that the sustainability strategies are driven by both internally and externally-led factors. In addition, the formal sustainability performance measurement and reporting framework implemented by the organisation provides a structured and systematic approach for monitoring its environmentally-related business performance.