Sustainability Communication: Analysis of Sustainable Development Goals 2030 Practices of the Hotel Chains in Turkey

Abstract

In this research, it has been examined whether the hotel chains serving in Turkey implement the United Nations Sustainable Development Goals 2030 in their sustainability practices by acting as green hotels and how they attempt to attract guests with their sensitivity towards the environment. The sample includes three Turkish and three international hotel chains having the highest number of rooms. The data between 2019 and 2021 about which goals the hotel chains adopt have been obtained from their sustainability reports on their web pages or on the Internet and analyzed through web content analysis. As a result of the study, it was found that two of Turkish hotel chains do not adopt any of the 17 goals; the other adopts 15, two of the international hotel chains adopt 12 and one adopts 6 goals. None of the hotel chains have submitted their reports on their own web pages directly. Instead, some have a link directing visitors to their reports on the Internet others do not, but they hold their reports on the World Wide Web. Consequently, it has been observed that neither national nor international hotel chains have a tendency to use their hotel web pages for sustainability communication.