Abstract

The main aim of this chapter is to find out the effects of NGO campaigns on consumers in terms of attitude and behavior and discover any relationship between this effect and sustainable personality factors such as altruism, locus of control, and long-term orientation. A survey is conducted with 177 consumers who reside in Turkey for at least two years that are older than 18 years. Experimented with two popular environmental NGO campaigns, results reveal clearly that altruistic personality trait has a positive effect on consumers in terms of behavior. Locus of control and long-term orientation are not correlated with environmental behavior and attitude of consumers. In addition, only age is positively correlated with consumer behavior in one of the campaigns. Demographics are not found to be sufficient to explain consumer behavior in environmental campaigns.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.