Abstract
The World Resources Institute's Environmental Enterprise Corps (EEC) offers MBA students consulting opportunities with environmental entrepreneurs in Latin America. The program works toward environmental sustainability from several directions. Not only do the student teams help these entrepreneurs move closer to attracting investment, but students gain experience addressing real business issues and see the successes of businesses based on improving the environment. Investors gain confidence in these enterprises and potential entrepreneurs gain encouragement to include environmental considerations into core business strategy. The students finish the projects with personal experience in sound businesses that focus on both environmental and financial returns. The University of Michigan Business School participated in an EEC ecotourism project in Peru. The students researched key customer markets and ways to reach them. As the entrepreneur implements recommendations, the students have the satisfaction of knowing how their research benefited not only a company, but also an ecosystem and local community.
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