Abstract
The agricultural sector in Brazil has a noticeable impact on its wealth and a significant effect on sustainability. This study presents the corporate sustainability management through the integration of social and environmental issues in the traditional Balanced Scorecard, that is, through a Sustainability Balanced Scorecard (SBSC). It establishes causal relationships between economic, social and environmental perspectives, and highlights its potential impacts. This study relays on the Brazilian company with the largest amount of agricultural land. This company acquires, develop, exploit and commercialize rural properties that are suitable for agriculture. The main purpose of this paper is to study the company and to propose an SBSC. We present a qualitative case study based on interviews and on documental analysis. We conclude that, through this framework, sustainability can be aligned with the strategic management of the company. The implementation of an SBSC provides organizational benefits and must take into consideration the peculiarities of each organization.
Highlights
The integration of sustainability in strategic business management is possible through a Balanced Scorecard (BSC)
We seek to perceive whether the organizational culture of AGRITERRAS is favourable for the formulation of an Sustainability Balanced Scorecard (SBSC), and this is a main issue for the corporation
This study relies on the SBSC, proposing one for a Brazilian company with the largest amount of agricultural land and with the aim of acquiring, develop and exploit appropriate rural properties to agricultural
Summary
The integration of sustainability in strategic business management is possible through a Balanced Scorecard (BSC). The sustainability features represent externalities that are not fully integrated with the market exchange processes but with social practices. The importance to manage, monitor, and measure the performance of environmental and social issues highlights the concern with corporate sustainability management systems [2]. Sustainability management systems are being used such as the BSC through its extension to the Sustainability Balanced Scorecard (SBSC)[3]. These management tool foster organizations to contribute to sustainability issues improving fully their environmental, social and economic practices [1]
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