Abstract
The individuals’ impact on the environment has caused a need to study and evaluate why these humans act in non-sustainable ways. Nowadays, many researchers study how to change these non-sustainable behaviors. Colleges and universities (higher education sector) have been called on to increase awareness and knowledge of environmental problems in order to change these non-sustainable actions. This study has been done in Saudi Arabia. Saudi Arabia is a semi-developed country that has a low level of sustainable development awareness. The researchers have reviewed several articles describing such awareness initiatives. However, few studies have been done in Saudi Arabia. The purpose of this study is to examine the advantages and disadvantages of sustainability awareness in Saudi Arabia in the higher education sector. An online survey was created, and one hundred and ten participants completed the survey questions, and the researchers analyzed the results to reach the research objective. The results of the online survey showed that the Saudis believe that sustainable development can increase their job advantages, and reduce their carbon footprint, gas emissions and pollution. Furthermore, some Saudis believe that some organizations and businesses will be damaged if they did not implement the sustainable development. Thus, this study’s findings support further sustainability research, which is needed to see other apparent causes of the low level of sustainability awareness in Saudi Arabia. In addition, the researchers have proposed a number of sustainability advantages and disadvantages factors. Finally, there are number of limitations to this research. First, the participants were restricted to Saudis from a higher education sector. Second, most of the survey participants did not complete their surveys. Third, the survey participants took a long time to respond which is time-consuming to the researchers. Indeed, further suggestions and recommendations were delivered at the end of the research.
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