Abstract
The main goal of this paper is to explore new an approach to measure the degree or percentage of sustainability awareness in industrial organizations. This evaluation was be conducted through in-depth interviews with main stakeholders and the assessment approach was developed in theoretical concept and its applicability was directly tested in one small and medium-sized industrial organization. The designed questionnaire will be distributed among stakeholders and the collected data will be analyzed and discussed individual and aggregated. A real life case study will be used to illustrate the proposed approach of estimating the degree of awareness, and the new assessment approach can be used as a template to assess the current state of awareness in industrial organizations. The results show that the awareness of sustainability is different from one stakeholder to another.
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