Sustainability Assessment of Maritime Tourism Industry Based on Uncertain Evidential Reasoning Approach in the Context of Big Data and Internet

Abstract

Gao, Y., 2019. Sustainability assessment of maritime tourism industry based on uncertain evidential reasoning approach in the context of big data and internet. In: Gong, D.; Zhu, H., and Liu, R. (eds.), Selected Topics in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, Special Issue No. 94, pp. 393-397. Coconut Creek (Florida), ISSN 0749-0208. Journal of Coastal Research, Special Issue No. 94, pp. 749–753. Coconut Creek (Florida), ISSN 0749-0208.As the rapid and sound development of society and economy in our country exists, the living level of people is becoming increasing and thus people have realized the importance of traveling. More importantly, with the wide application of technology related to Internet and Big data, maritime tourism industry develops rapidly and steps into a new golden era. Government organizations and maritime tourism enterprises find that it is necessary to promote maritime tourism industry to improve the economy of some regions in the context of big data and Internet. However, with this development, some issues have appeared such as environmental pollution and social crimes. In order to copy with these problems, sustainability is introduced in maritime tourism industry. In general, sustainability is considered as an integrated concept including social responsibility, environmental protection and economic development. These three concepts are also called a trip bottom line. Based on these concepts, in this paper, we introduce evidential reasoning method to help evaluate sustainability of maritime tourism industry from different regions to choose the best one to improve other worse ones, which will be demonstrated by an illustrative example.