Abstract
The search for sustainability is driving innovation in all production fields and the most dynamic economies are focusing their efforts to recover from the crisis of 2009 on green sectors. The energy sector is leading this change towards sustainability with the substitution of fossil fuels with renewable energy sources and with a permanent change in the investment pattern. The request for sustainability in the energy sector is strictly related to the social acceptability of new investments, which cannot be neglected for changes like those under way. The paper says that the technological change must become the opportunity to improve the competitiveness of the energy industry in a win win strategy.
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