Abstract
Sports organizations worldwide are discovering their power of influence over the fans and communities in which they operate, making more and more specialists and practitioners question these organizations’ social responsibility and sustainable development. In sports organizations, although research is increasing, social responsibility and sustainability are topics that require special attention because sports organizations can instill values in a large number of people in different fields. In our paper, we propose a conceptual framework that allows for integrated research into corporate social responsibility (CSR) and the sustainability of sports organizations for sustainable management and identifies their influences on the overall performance. Based on the conceptual framework, we developed a scale for measuring sports organizations’ social responsibility and sustainability, which we applied within sports organizations in Romania. The empirical study involved 280 respondents selected from the first two leagues of four sports areas (football, handball, volleyball, basketball). To support the conceptual framework, we used quantitative research methods in a transversal analysis: structural equation modeling and artificial neural network analysis. The conclusions of the empirical study in Romania show that social responsibility and sustainability are essential for the sustainable management of sports organizations and significantly influence the organization’s overall performance. Among the pillars of sustainability, the social and human impact performance, given the specifics of sports organizations (involving large masses of people). Furthermore, legal and philanthropic responsibilities significantly influence CSR and organizational performance among CSR responsibilities.
Highlights
In recent decades, issues of social responsibility of organizations towards society and their sustainable development, which ensure economic survival without affecting the natural and social environment, have been on the national and international agenda [1].Social responsibility has become increasingly important for many organizations because there is pressure from the communities in which they operate and in society in general for the organization to assume legal, ethical, and philanthropic responsibilities in addition to economic ones [2]
Applied to the data collected from the sample selected ustural equation modeling (SEM) applied to the data collected from the sample selected using ing the SmartPLS
To conduct the research effectively, we developed a tool for measuring and evaluating corporate social responsibility (CSR) and sustainability, which we applied within sports organizations in various areas and leagues in Romania
Summary
Issues of social responsibility of organizations towards society and their sustainable development, which ensure economic survival without affecting the natural and social environment, have been on the national and international agenda [1].Social responsibility has become increasingly important for many organizations because there is pressure from the communities in which they operate and in society in general for the organization to assume legal, ethical, and philanthropic responsibilities in addition to economic ones [2]. Issues of social responsibility of organizations towards society and their sustainable development, which ensure economic survival without affecting the natural and social environment, have been on the national and international agenda [1]. Sports organizations managers are increasingly aware of the strategic importance of taking social responsibility and ensuring sustainability and 4.0/). Sports organizations managers have begun to understand the benefits of ethical, responsible, and sustainable behavior, which can lead to reduced operational costs, greater loyalty and increased fan and employee satisfaction, risks of sanctioning for lower laws and regulations, improved practices and activities, and public image [4]. The importance of social responsibility and ensuring sustainability in sports organizations has been recognized, there is little research on an integrated view of these areas, especially the influence on the organizations’ overall performance
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