Abstract
AbstractIt's not easy to run a successful mail‐order business – and Norm Thompson Outfitters has voluntarily made it even more difficult. The company is determined to be not only profitable, but as environmentally responsible as possible. This latter goal has meant steep learning curves – in how to design and construct the company headquarters building, in how to make catalogs from recycled paper, and, most ambitiously, in how to work with suppliers toward products that have the least adverse environmental impact. And they are sharing that hard‐won learning as they go, with whoever is willing to follow a path that minimizes environmental damage. © 2003 Wiley Periodicals, Inc.
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