Abstract
The purposes of this research were to study the behavior of watching news programs of people in the northern part of Thailand, attitude towards programming and content of narrating news programs, and compare the expectations and satisfaction of people in the northern part of Thailand towards watching a narrating news program. This research is quantitative research, with a comparative study of sports and entertainment news to watch news programs using questionnaires as a research tool. The research population consists of 1,600 people living in the north of Thailand with ages 15 and above. Data were analyzed using descriptive statistics and t-test (Independent Sample t-test and Pair sample t-test). The results revealed that most of the samples used to watch narrating news program on television, both on weekdays and holidays between 18.01 - 21.00 hrs which had the frequency of watching narrating news program every day. The narrating news program viewed because the language is easy to understand, and the reliability of the news programs is at a medium level. The results of the study also revealed that the sample group has an attitude towards program planning and contents of narrating news programs at a high level; the expectation was more significant than the satisfaction with the viewing of narrating news programs, which were the statistically significant difference at the 0.05. Entertainment and sports news have different attitudes towards programming and content of narrating news programs with statistically significant at the 0.05 level (P-value = 0.00), but the expectations and satisfaction are not different. While both types of news, sample groups were less satisfied with the narrating news programs than expected
Highlights
In the digital era, the combination of the internet of thing (IOT) makes all technologies connected to networks with systematically for exchanging and sharing to each other both industry and business section
All TV channels need to survive in their business, some of them might do something out of the regulations in order to convince people to watch, some of them put on the air with inappropriate content, presented the fake news
The narrating news program is the program that presents the important event in daily life which is different from the news reporting that focus on presenting in the present news
Summary
The combination of the internet of thing (IOT) makes all technologies connected to networks with systematically for exchanging and sharing to each other both industry and business section. The processing from the above statement affects the television entrepreneurs to focus the business factor for driving their enterprises, and it makes more competitive in the market since the principal of doing the business is advertising, and there are more than 20 channels in the digital TV. In the end, this causes the quality of TV program. It diminished the strength of the family institution and lessen the role of taking care and creating the ethics for the family members
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