Survey Musik und Medien 2012: Audio Media Usage in Germany - Audio Emitters - Audio Emitters used in 2012 - Versatile Traditionalists

Abstract

Where did the sound emanate from in 2012? Audio Emitters comprise those technical objects that are connected to Audio Devices in order to make Audio Sources audible. This category includes headphones and loudspeakers with both diverse sound formats (mono, stereo, surround) as well as various device types (Headphones: small, standard, HiFi; Loudspeakers: integrated models, single components and docking stations). Versatile Traditionalists constitute the most prevalent audio repertoire with a total of 25,6 % of the over-14 german population. Most of their representatives are born between 1944 and 1964 and prefer the radio for music consumption. CDs are quite popular, too, among the Versatile Traditionalists. Furthermore and in contrast to other user types they still haven’t disposed of their music cassettes and vinyl records, which are used at least occasionally. Apart from analog radio devices music is played and received most frequently via car radios, hifi component and hifi compact systems. Eventually the music typically emanates from stereo hifi speakers, internal and active speakers.