Abstract
In recent years more and more scholars have turned to survey experiments. These studies randomly assign treatments in a survey context, which allows a researcher to balance both internal and external validity considerations. Although survey experiments carry with them numerous benefits, these studies are not without their costs. Pivotal to the costs and benefits of survey experiments are the types of participants recruited to take part in a study and the types of tasks these participants are asked to perform. This chapter explores the conditions under which survey experiments can live up to the promise of greater generalizability and considers those under which this type of experimental design is superior to other experimental approaches.
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