Survey data on customer two-stage decision-making process in household vacuum cleaner market

Abstract

This paper presents the data collection method and introduces the dataset about consumers’ consider-then-choose behaviors in the household vacuum cleaner market. First, we designed a questionnaire that collected participants’ consideration and choice data, social network data, demographic information, and preferences for product features. In addition, we obtained data on vacuum cleaner product features through web scraping from online shopping websites. After data cleaning and processing, the resulting dataset enables investigation into customer preferences in two stages, namely the consideration and choice stages and the impact of social influence on the two-stage decision-making process. This dataset is unique as it is the first of its kind to collect both customers’ revealed preferences in a two-stage decision-making process and their ego social networks. This enables the modeling of customer preferences while accounting for social influence. The published survey questionnaire can be used as a template to collect data on other products in support of customer preferences modeling and the design for market systems.