Abstract
The Suri people in Southwest Ethiopia have become the continued target of affluent tourist visitors, TV documentary producers, journalists and various other travelers. In this "encounter", one theme dominates: the "discovery of a remote, pristine tribe" with a "natural, unspoilt physical beauty". The Suri are engaged by the western visitors with a specific image of the exotic and are expected to conform to it; they are thus made into a cultural spectacle. In most of the encounters, the agency of the Suri as a people with their own problems and interests is negated and the effect of foreign presence on them is denied or ignored. A process of exoticization and accompanying commodification is at play, showing a seamless continuity with the colonial gaze.
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