Abstract
There is an extensive literature analysing the relationship between sport and the social world. This article adds to this by making a study of the association between politics and cricket in South Africa. It takes as a case study the role of South Africa's participation in the 1992 World Cup and the political processes that first allowed it and then sought to exploit the event to further strengthen deeply-held positions. A whites-only referendum on continuing the reform process was held during the World Cup and this article contemplates the impact that readmission to international cricket had on voting intentions.
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