Abstract
ABSTRACT This paper focuses on how transportation and marketing bespoke products as “sail cargo” can promote the common good. The context is the Sail Cargo Alliance’s, UK “Sail Cargo Divisions”, who each promoted trading of sail cargo in their locality. We assess the implementation of this aim in each division on a set of four key sustainable development enabling factors, The results reveal that inadequate performance on this factor set led to the failure, in 2023, of the operating companies for all Divisions except Sail Cargo London and Sail Cargo Kent whose operating companies merged in 2021 thereby gaining the complementary resources that enabled the merged operating Company (Raybel Charters) to bounce forward. We describe a proof-of- value use case initiated within the transformed Division: Sail Cargo Channel in collaboration with Raybel Charters, that can guide the future sustainable development of all the Sail Cargo Alliance’s Divisions for the common good.
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