Abstract
This article explores the linkages between the film and tourism industries and the potential for the tourist industry to provide support for film production. The aim was to produce recommendations of benefit to both industries concerning methods of strategic development of tourism marketing, linked with independent film production, creating alliances between these industries. The study uses a case study of the NRS group, an independent film production company based in Canberra. The data obtained revealed that tourism bodies can render practical assistance to film production and benefit in return from the exposure gained, particularly from planned publicity. Collaboration and even formal partnerships benefit both industries.
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