Abstract
In this paper, we adopt an exploratory, descriptive single-case study design in a food wholesale industry to illustrate (i) how the personal AI assistant adds value to the sales process and the company, and (ii) how human-like top expert AI suggestions enhance sales people competences. The significance of the study stems from its positioning in the identified research gap by presenting the scalable best product-market fit AI solution for hyper-personalized customer care in the sales process. In addition, the findings of a case study are discussed in comparison with previous related research, providing with technological and organizational AI characteristics systematization.
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