Abstract
In this paper, we propose a framework to support product development activities by utilizing Set of Experience Knowledge Structure (SOEKS) and Decisional DNA (DDNA). This idea will provide a new direction to researchers working on product development, especially designers and manufacturers. They will be working on the same platform and this will be reducing their communication gap. Once the final idea is perceived about product development, it will be easy to design and manufacture it quickly and efficiently. Early consideration of manufacturing issues can shorten product development cycle time, minimize overall development cost, and ensure a smooth transition into production. In product development process knowledge of previous products and processes is very important, as product development requires both knowledge and experience. This framework will store knowledge in the form of experiences of past decisions, and the system will update itself after every decision is taken.
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