Abstract
Two experiments involving White participants tested the influence of media-based Black stereotypes on subsequent responses to Black and White persons-in-need. Experiment 1 showed that priming the “Black criminal” stereotype through exposure to photographs of Blacks looting after Hurricane Katrina produced greater application of the criminal stereotype and support for harmful treatment toward Black evacuees-in-need (i.e., police firing gun shots directly over evacuees’ heads) relative to control conditions. Experiment 2 showed that priming the “promiscuous Black female” stereotype through exposure to sexual rap music elicited greater application of the promiscuity stereotype and reduced empathy for a Black pregnant woman-in-need relative to control conditions. The influence of priming Black stereotypes through media exposure on support for harmful treatment and empathic responses was mediated by stereotypical attributions.
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