Abstract
PurposeThis paper aims to study and analyse thematic literature on sustainability and its challenges in destinations that highly depend on tourism. The aim of the paper is to focus on the opportunities and challenges for the sustainability of the tourist industry in Cyprus. The criteria for tourism sustainability are identified in UNESCO publications and are categorized as environmental, social and economic/financial. The paper examines the theory as well as the empirical applications regarding these criteria for the island of Cyprus, emphasizing the steps which have been taken by the government as well as other organizations towards maintaining industry sustainability. Opportunities that arise as a result of European Commission-funded programmes are also mentioned. Identification of the challenges is also very significant as they hinder sustainability practices. The paper tackles this issue and provides proposals as to the possible solutions to these challenges.Design/methodology/approachThe paper provides a review of scientific and theoretical research studies by various authors on the concept and principles of sustainable tourism, the effects of tourism on society and the sustainable tourism strategy.FindingsThe basic principles of sustainable tourism development apply to all destinations, including Cyprus. The development of tourism is associated only with the observance of the principles of sustainable tourism development, which takes the form of balanced environmental and economic development and involves the observance of public interests.Originality/valueThe paper presents a viewpoint on sustainable tourism and the principles and development thereof.
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