Abstract

Purpose: The primary purpose of this paper is to investigate the green entrepreneurial inclination of youth and sustainable development in Sultanate of Oman. It has a secondary objective of stimulating more research in areas identified as still being under‐explored. Theoretical framework: Researchers in the field of entrepreneurial intentions identified that certain personality traits as mentioned by META which are crucial for entrepreneurial intentions. Afterwards, Entrepreneurial Potential Model (EPM), which focused over innovative skills was introduced to measure entrepreneurial intentions. Design/methodology/approach The paper is discursive using quantitative research methodology, based on analysis and synthesis of green entrepreneurial literature the framework was developed. The data has been collected from 384 students studying in Dhofar University and University and Technology and Applied Sciences, Salalah. Structural Equation modelling has been conducted to test the model. Findings: Despite a broad spectrum of disciplines that investigate green entrepreneurial inclination and despite this special issue in the area of entrepreneurship, there are still areas open for research into green entrepreneurial intentions. The paper develops a model to explain green entrepreneurial inclination. Research, Practical and Social implications: As empirical research, the study offers the benefit of new research directions for researchers/ universities in understanding and promoting the culture of green entrepreneurship among university students. Originality/Value; The paper links a significant body of literature within a unifying theoretical framework and identifies under‐researched areas of green entrepreneurial inclination of youth in an entrepreneurship context. Originality/vale: The research over sustainability has been conducted rarely in GCC region. however, particularly linking it with green entrepreneurial intentions with the help of universities has failed to get attention by the researchers as well as academicians.

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