Supply chain strategy under VUCA world for Sustainable of the Tea Entrepreneur in Thailand

Abstract

Introduction – Supply chain strategy is a cluster of decisions related to goals, actions to take, and management resources to achieve the corporate goals. In the current situation, the business environment has dramatically changed. Under the VUCA (volatility, uncertainty, complexity, ambiguity), a suitable supply chain strategy will support the company to meet its goals. Supply chain resilience is a crucial area that many academics suggest helps the company better performance and competitive advantage in the industry. Purpose –This paper reviews supply chain strategies that affect supply chain resilience and sustainability. It focuses on the tea producers' supply chains in Thailand. Methodology/Approach – This paper reviews the empirical knowledge and research for supply chain strategy and resilience related to the VUCA situation. Originality/ Value/ Implication – The study results found that planning, collaboration, and innovation are related to supply chain resilience. They support supply chain performance and sustainability through supply chain resilience.