Abstract
This paper purpose to explore the relationships between supply chain strategies and product performance in retail e-commerce. In this case, we concern that in current, in order to bear up under competition, organizations have to manage their supply chains so that they meet the needs of their final customers. With this concept in mind, the research presented in this study focuses on establishing the right strategy for supply chains according to their product segment. Thus, after a Literature Review, the paper explain a methodology based in different authors studies. Finally the article focuses on a pratical case in e-commerce retail that describes its application in this field. The research shows that it is possible to use a methodology for classifying supply chains using chain strategies and product features. The use of the right strategy for supply chains will improve the competitive advantage of businesses. One limitation is that the methodology study focuses on only two e-commerce segment; future studies may go further in refining the proposed framework for other segments. The aim of this research is to offer businesses a model for evaluating supply chains, allowing them to improve the performance of their products and services by using the right strategy for supply chains. The classification proposal of this paper presents an original model for classification of supply chains based on different studies on the theme.
Highlights
The technological advances have led persons to seek ever more speed of information about quality in supply products and services by companies
Nowadays many different products can be sold by the internet, this products are classified as innovative or functional. In this context, which the best supply chain strategy for internet retail? This paper shows concepts involved in supply chain management strategies and business-to-customer operations and analyze the right supply chain strategy using a methodology based in literature review
At the end of 1999, the company entered the e-commerce market with the creation of a subsidiary formed by six other companies that held shares representing 33% of the capital stock of this new company
Summary
The technological advances have led persons to seek ever more speed of information about quality in supply products and services by companies. In globalized market these companies compete between supply chain and to think in necessity each customer. Everything needs to occur in the least time possible, in a practical way, maintaining the level of quality perceived by the customer. In this new scenario, consumers are induced to buy their products in the most varied ways, by telephone, stores and Internet. The Internet, operating at network speed, was transformed into an economic medium for carrying out transactions, and conferred the potential for direct electronic distribution (e-distribution) to the customer and among organizations (BOWERSOX et al, 2009)
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