Abstract
Britvic Soft Drinks markets, manufactures, distributes and sells a number of well known soft drink brands (e.g. Pepsi, 7UP, Tango and Robinsons) in a wide variety of packaging formats (e.g. cans, PET, glass and PVC bottles, tetra-pak and dispense) across a range of different trade channels (grocery multiples, impulse sector, major brewers and leisure and catering) mainly within the UK, but with a small, but increasing export business. This relatively complex structure has provided a number of problems and opportunities over the last few years to ensure the whole supply chain, from the initial supply of raw materials, through manufacturing and warehousing to final delivery, can provide the responsiveness required in the modern FMCG market place in which it competes. The article examines some of the more important of these and discusses the various ways the company has responded. (2 pages)
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