Abstract
Abstract The objective of this study is to develop a sound measurement instrument of traditional food supply chain performance integrating the perspectives of different stakeholders. Therefore first, stakeholders’ goals are generalized via focus groups and individual interviews. Second, stakeholders’ goals are consolidated, based on their specificity and conflicting/divergent nature and as a result, supply chain goals are developed. Third, potential performance indicators are listed, supporting the developed supply chain goals. Fourth, key performance indicators (KPIs) are selected. As a result, five main supply chain goals are formulated (traditionalism, efficiency, responsiveness, quality and chain balance) together with their supporting performance indicators. Future research should focus on validating the instrument in other food and non-food sectors.
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