Abstract
The evaluation of a supply chain is a major priority of companies; it is a task that remains difficult due to the complexity of these systems [1]. This evaluation involves a selection of performance measurement indicators, which are appropriate to the management of this chain. It is then necessary to have a structured approach and adequate methodological tools [2]. Indeed, we propose in this paper a practical method that will model in the first place a Moroccan automotive supply chain, according to the SCOR®model (Supply Chain Operations Reference), proposed by the Supply Chain Council. This method will also identify at each level the appropriate indicators for the performance evaluation depending on the strategic vision. In this context our research problem is made, it is interested in the contribution of the business modelling to improve logistics performance. To the best knowledge of the authors, this is the first work that proposes a case study believed to be easy to understand, practical and suitable for the automotive sector. In short, this study is a real application leap to resolve the problematic unanswered of practical SCOR®model using an industrial application in the Moroccan automotive sector.
Highlights
Over the past ten years, logistics sector in Morocco went through a strong growth
Being part of a complex and highly competitive field, and in order to evaluate its position in the automotive industries, the company proposed to model its supply chain and to implement a Benchmarking to improve its performance
We opted for the Supply Chain Operations Reference (SCOR)® model as a diagnostic tool
Summary
Over the past ten years, logistics sector in Morocco went through a strong growth. A national strategy has been implemented in Morocco to improve logistics performance and develop the competitiveness of Moroccan businesses. The supply chain is a wellunderstood function and successfully deployed in large enterprises, this function remains misunderstood and underexploited in Moroccan automotive companies. The automotive industry is a highly globalized sector, where for many actors there is competition from around the world. Faced with the increase in supply and the strong pressure on prices, reinforced by the power of Asian groups (Toyota, Hyundai, etc.) and the arrival of new players from emerging countries (Geely, Tata Group, etc.), many companies seek to optimize their value chain in order to remain competitive [5]. They must be designed and organized appropriately [6]
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