Abstract
Closer competition since more new laying hen farms was entering this business requiring increased company competitiveness. One of the factors that influence a company's competitiveness is effective and efficient supply chain management. Research on the performance of supply chain management of laying hens was conducted at Wiratama Maju Lestari Inc in Bogor Regency, West Java. The purpose of this study is to identify product, financial, information flows and analyze supply chain management performance. The Supply Chain Operations Reference-Analytical Hierarchy Process (SCOR-AHP) method was conducted for analysis. The results showed that the supply chain of laying hens consists of suppliers, breeders and wholesalers. The flow of products, information and finances has been well integrated as indicated by the fulfillment of the number of eggs ordered at the right time according to the contract. Based on the classification of standard supply chain performance values, the achievement of supply chain management performance is classified as good with a performance value of 83.13. The order of importance of the key processes of the SCOR model in the supply chain of laying hens is as follows: deliver, return, make, source, and plan.
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