Supply Chain Management in SMEs, Pandeglang Regency, Banten

Abstract

This study aims to implement supply chain management and market expansion in the marketing of SMEs products in Pandeglang Regency, Banten. The data analysis technique used in this study is a descriptive qualitative approach with qualitative methods. Information was obtained from SMEs and coop-mart managers in Pandeglang Regency. Discussion of the results of the above research will be discussed independently from each side of the supply chain and the marketing side. Therefore, the results obtained are the SMEs in the Pandeglang region have not considered supply chain activities seriously enough to obtain the raw material. Most SMEs in Pandeglang region employ local workers, each of them carries out the production process at home and after that, the finished product is submitted. The SMEs in the Pandeglang do not have specific storage warehouses, there are no distribution/communication/promotion channels regarding supply chains conducted by SMEs in and the majority of SMEs do not have an understanding of marketing activities that enable them to improve their performance in working.