Abstract
Demand management research has always attracted considerable attention from academia and industry, covering almost all fields, including multiple disciplines, including philosophy, economics, mathematics, management, psychology, etc. This paper provides a systematic review of 110 peer-reviewed journal articles published from 2013 to 2018. The primary purpose is to study how companies design and plan optimal product sales decisions under different demand patterns. We passed to organize and analyze these 110 articles, summarizing the specific role of demand on the consumer goods supply chain, and the relationship to corporate sales decisions. We found that customer demand has driving force and starting point for suppliers to make product sales decisions in the field of consumer goods supply chain. The customer demand for products dramatically affects the degree of market segmentation and also determines the benefits of manufacturers and retailers. However, the existing research is only done under the uncertainty of demand and does not consider the three different demand patterns, real, false, and semi-real. Therefore, there is a significant theoretical gap in existing research. Our goal is to establish a theoretical bridge through the combing and review of relevant literature systems and to construct a conceptual model of the demand-oriented supply chain. This conceptual model will provide an essential reference for the direction of future research.
Highlights
From the perspective of the supply chain, demand is an essential cognition for end consumers and a primary means of mastering the latest developments in the market
Economic order quantity (EOQ) model This study proposes an optimization approach to remanufacturing process planning that takes into account reliability and cost
The predecessors have carried out a lot of research work on the demand, precision marketing, and sales decision-making, and put forward many methods, viewpoints, and theories that can use for reference
Summary
From the perspective of the supply chain, demand is an essential cognition for end consumers and a primary means of mastering the latest developments in the market. Suppliers cannot accurately grasp the most recent market demand information, and cannot effectively formulate product specifications and sales decisions that meet the newest market frontiers or fashion trends [1]. Retailers can predict market demand information by observing product sales, thereby making the best purchasing decisions based on trade-offs between forecast reliability, procurement costs, and availability of existing resources [2]. Customer demand has gradually become a significant factor affecting product design, [manufacturing, and sales. E-commerce is gradually becoming the mainstream of business models and is changing the lifestyle of consumers and becoming a significant factor affecting consumers' purchasing power. Manufacturers and retailers to anticipate online consumer product demand, thereby developing a marketing strategy that exceeds customer expectations [3,4,5]
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