Abstract
Supply chain financing strategies of sports industry from the perspective of game theory are quantitative analyzed. Traditional financing game model and supply chain financing game model of small and medium-sized enterprises(SMEs) of sports industry are constructed respectively. The bank lending probability and the default probability of SMEs in sports industry under mixed strategy Nash equilibrium are compared in two cases. Research shows that supply chain financing can effectively improve the bank lending probability, while reducing the moral hazard of SMEs in sports industry. Supply chain financing can not only alleviate the financing difficulties of SMEs in sports industry, but also improve the coordination of supply chain, ensure the strategic expansion of core enterprises and realize the long-term development of sports industry.
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