Abstract
Aiming at the problems in the performance improvement of the fresh food e-commerce supply chain, in this article, the author defines the constraints on the performance improvement of the fresh food e-commerce supply chain and determines the demand to improve performance in quality and safety, logistics traceability, resource integration, and benefit distribution. In addition, this article conducts coupling analysis on the characteristics of blockchain technology, such as intelligent contract, information sharing, traceability, and performance improvement requirements. The author embeds the alliance chain in the fresh food e-commerce supply chain and designs the blockchain information platform model from four levels: application layer, contract layer, network layer, and data layer, with the purpose of optimizing and improving the performance of the fresh food e-commerce supply chain. What is more, the Stackelberg game model between the supplier and the e-commerce platform was constructed to study and compare the profit changes of the fresh food e-commerce supply chain before and after the application of the blockchain information platform. Finally, the result of Stackelberg game is numerically simulated by Matlab software. The results show that blockchain technology is a booster for the development of the fresh food e-commerce supply chain to a higher stage of the whole industry chain management, coordination, and integration. Investing in the blockchain system within a certain budget range can not only improve the reliability of products, but also improve the performance of each main component of the fresh food e-commerce supply chain, as well as the overall performance. Results can offer a theoretical guidance for producer and retailer in investing in BIP, pricing decision, and supply chain coordination after applying BIP.
Highlights
Fresh food e-commerce, known as fresh agricultural product e-commerce platform, is an information technologybased e-commerce platform that retails fresh products such as vegetables, meat, and aquatic products
Fresh food e-commerce is rapidly expanding, but with poor supply chain collaboration, lack of integrity, long industrial chain, and large losses. It did not form a “network chain” dominated by four chains, including industrial chain, supply chain, value chain, and blockchain, which in turn affects the overall performance of business operations and the fresh food supply chain. erefore, the performance improvement and healthy development of fresh food e-commerce has become an urgent problem to be solved
By conducting a comprehensive analysis on the above literature, we found that (1) combining the industry characteristics of fresh food e-commerce and existing research literature of supply chain performance, according to external factors, such as industry characteristics, technology, and customers, and internal factors such as processes, partnerships, and supply chain strategies, it can be summarized that the constraints on the performance improvement of the fresh food supply chain studied in this article include food quality and safety issues, supply chain partnerships, supply chain collaboration and integration, customer experience, information technology, and other internal and external factors. (2)
Summary
Fresh food e-commerce, known as fresh agricultural product e-commerce platform, is an information technologybased e-commerce platform that retails fresh products such as vegetables, meat, and aquatic products. Fresh food e-commerce is rapidly expanding, but with poor supply chain collaboration, lack of integrity, long industrial chain, and large losses It did not form a “network chain” dominated by four chains, including industrial chain, supply chain, value chain, and blockchain, which in turn affects the overall performance of business operations and the fresh food supply chain. Blockchain technology can solve the internal and external factors affecting performance such as the information asymmetry of members in the fresh food e-commerce supply chain, product quality and safety, and logistics service quality. Ere are multiple couplings between the information sharing, smart contracts, and traceability characteristics of blockchain technology and the overall performance improvement needs of the fresh food e-commerce supply chain. This article starts from the application of blockchain technology to the fresh food e-commerce supply chain to improve overall performance. The author designed a fresh food supply chain information platform based on the consortium blockchain to realize the demand to improve performance of each member of the fresh food e-commerce supply chain, thereby promoting the performance improvement of the fresh food e-commerce supply chain. en, the paper uses game theory to study the performance improvement of the fresh food supply chain in the context of blockchain, explores the application of blockchain technology in the fresh food supply chain, and puts forward practical and feasible performance improvement suggestions for fresh food e-commerce companies
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