Abstract
This survey research was conducted in Bagansiapiapi, Rokan Hilir Regency, Riau Province, Indonesia on February - August 2019. The research objective was to analyze: (1) The parties involved in the supply chain of shrimp (Panaesius monodon); (2) Patterns of shrimp flow, money flow, and information flow in the shrimp’s supply chain; and (3) The efficiency level of the shrimp’s supply chain in fish storage shed of “Mara” (Bangliau Mara), Bagansiapiapi. The results showed that, the flow pattern of shrimp products, starts from fishermen to Bangliau Mara, agents, retailers, along-along and consumers. The pattern of money flow, started from consumers, to retailers, along-along, agents, Bangliau Mara, and fishermen. While the pattern of information flow, take place both ways (reciprocity) between the entities. The efficiency level of shrimp’s supply chain in Bangliau Mara at each agent towards the end consumers, mostly efficient.
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