Abstract
The study delves into the financial and marketing dynamics of cultivation and supply chains of organic produce in Punjab. It examines key aspects of 60 organic farmers across different farm sizes. Analysis of three organic wheat supply chains reveals varied price spreads, with SC-II (Producer -Wholesaler - Retailer - Consumer) being the widest. Similar patterns have been observed in organic pulses, oil, turmeric powder, and jaggery markets. SC-III (Producer - Retailer - Consumer) in organic pulses stands out for its direct and cost-effective approach. Challenges include procedural formalities and time involvement in the certification process, pest attacks and low yields in production. At the same time, awareness gaps and a lack of a proper market platform are critical issues in marketing. Addressing these challenges is crucial for strengthening the marketing of organic produce. Keywords: Organic farming, price spread, marketing efficiency JEL Codes: Q10, Q12, Q13.
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