Abstract
According to the increasing trend of online shopping through social media and reduced international trade barriers and tariffs, there is an opportunity for entrepreneurs to import fresh fruit. However, operations throughout the supply chain have suffered from product quality control and cold chain management. The research aimed to analyze the supply chain of import chilled fresh fruit based on the Supply Chain Operations Reference (SCOR) Model and suggest optimising cold chain management. The data are collected from case study executives and operators using in-depth interviews and observation. The main problems are price markdown due to the overestimation of slow-moving products and food loss and low productivity, no standard operations in receiving and distribution, and lack of proper metrics to measure the supply chain performance. Finally, the suggestions of improvement include establish demand planning and forecasting, implement supply chain optimization and inventory monitoring, develop a lot tracking system, standard operating procedures for receiving process, enhance worker efficiency, use the sensor with the Internet of Things (IoT) solution, implement supply chain risk monitoring, and online marketing. In summary, this research will be useful for other traders to reduce food loss throughout the supply chain.
Highlights
The epidemic situation of Covid-19 directly affects consumer behavior and expedites the growth of e-commerce
In Thailand, various causes of food loss and food waste are identified such as high temperature which caused food spoiling microorganisms to grow rapidly in food
The main problems were price markdown due to the overestimation of slow-moving products and food loss and low productivity due to no standard operations in receiving and distribution, lack of proper metrics to measure the supply chain performance, and lack of using proper techniques and technologies to enhance the performance of the operations in the temperature-controlled supply chain
Summary
The epidemic situation of Covid-19 directly affects consumer behavior and expedites the growth of e-commerce. Manufacturers and merchants face new challenges such as delivery times, storage, and quality control during distribution, including lockdown measures. This leads to a slower process while the demand for products is still ongoing [1]. Post-harvest fruits and vegetables have been developed to get a tender and soft texture, high humidity, and water activity. Fresh produce quality assessment consisted of measurement of appearance, texture, taste, nutrition, food safety, product physiology, and other factors such as plant diseases and insects, pests, mechanical injury, and contamination after harvest [2]. FAO describes that food loss refers to food that was dropped, rotten, lost, or deteriorates its values and quality from the production process, post-harvest, processing, and distribution in the food supply chain. Without control of food in suitable conditions throughout the food supply chain, it will result in food loss
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