Abstract
Supermarkets face the problems of customer queuing and SCM optimizing. Even a series of supermarket service models are adopted currently; however, these issues still exist. This paper examines the framework of this popular service and proposes a quantitive supermarket service metric for evaluation. It introduces three existing supermarket service models and propounds a new hybrid model on the point of improvement which is an integration of e-supermarket and typical model, concentrating on self-service and automated service. The paper gives detailed analysis and comparisons based on Game Theory and simulated experiment by expressions separately for customer, supermarket and supplier and proves the superior feature of the hybrid model. It also suggests a feasible solution using RFID and explains the solution to the biggest challenge about backend bottleneck.
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