Abstract
While some retailers have installed more self-service checkouts, others have removed them. A possible explanation is that their customer profiles differ. Previous research provides an incomplete or inconsistent picture of self-checkout users. This study uses an Internet survey of 605 adults to explore sociodemographic and attitude linkages with supermarket self-checkout interest. Interest in self-checkouts was negatively linked with age and with technological anxiety. Risk tolerance may also influence interest. Retailers should examine their current and future customer ages when considering self-checkout installations. Technology upgrades that reduce customer anxiety and decrease potential embarrassment about using self-checkouts may increase use.
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