Summary of Research on Creative Adoption of Online User Innovation Community

Abstract

With the development of information and communication technology, the online community has become a platform for users to understand corporate product knowledge, share product use experience and innovation exchanges. The rich user-generated content in the online user innovation community not only allows companies to target the market more precisely, but also helps companies build loyal user networks. Enterprises can quickly and accurately obtain user product feedback and user product creative ideas. Since ideas are proposed by a large number of users, facing the overload of information, the quality of creative information varies, and how to identify and screen out user ideas with commercial value has become an urgent problem for enterprises. In the context of the development of online communities, this study summarizes the research results of scholars at home and abroad on creative adoption and the existing contradictions.