Abstract

Every service production system can be described by the categories explicated by the Service Machine template. This template is like a lens which allows one to see the things which we could not see otherwise. This helps in understanding the service production system better. The development of the Service Machine template is not always a straight forward task. Some of the challenges faced in the development of the Service Machine template are discussed. One of the direct uses of the Service Machine concept is to analyze and decipher the problems in an existing service production system. This concept will help in examining probable reasons of failure of a service production system that otherwise may be difficult to identify. The advances in technologies are providing better tools, but new challenges to the service production system designers. The concept of Service Machine is expected to help the designers, entrepreneurs, and researchers in identifying and overcoming these challenges and making better use of technologies in service innovation and entrepreneurship.

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