Abstract
ABSTRACT Since the beginning of her career in the 1980s, Seda Sayan has become one of the biggest popular culture icons in Turkey, sustaining a multifaceted career in entertainment that includes singing, acting, and, most influentially, television. Sayan’s career trajectory from wedding singer to the ‘Sultan of the Mornings’ illustrates how the Turkish celebrity industry works, and the evolution of her persona as a talk show host tracks the development of the genre format in Turkey. This article considers Seda Sayan’s daytime talk shows in order to better understand how she built her televisual empire among strong competition to become an exceptional force in Turkish television history. Her shows illustrate identity construction practices over time and have secured her place in Turkish entertainment. Taking this chapter in Sayan’s career as its case study, this article offers a brief introduction to the operations of celebrity culture and contemporary media industries in Turkey.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
