Abstract
SUMMARY The “alternative” film originated in South Africa because people or groups outside the apartheid establishment were unable to communicate through existing mass media structures, and their own communication channel had to be established. The key question addressed in this article is whether the “alternative” South African film actually succeeds in making a contribution, on an intercultural level of communication, to the socio-political reality of South African society, and to what extent the film as communication medium succeeds in establishing positive intercultural communication? A study of four films is undertaken, according to Pieter J. Fourie's theoretical model (1983), whereby the content and shaping aspects of film images are examined from a contextual as well as an analytical point of view. The value of the “alternative” film lies in the fact that the South African reality is seen from the perspective of the “black” or “coloured” person. For many years “whites”, on account of their ethnocen...
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