Abstract
The article deals with suggestive potential in Franklin D. Roosevelt’s speech devoted to the issues of confronting World War II threats and proposing aid to those European countries where it broke out. The speech was addressed to the United States Congress. The rally of congressional representatives opposed the government to propose assistance to the countries in need having faced the consequences of the Great Depression. Thus, the politicians considered the war on another continent was unlikely to have а detrimental effect on the country’s interests. Suggestive influence is based on the inculcation of information to affect an interlocutor’s uncritical perception to alter their attitudes and actions. Implementation of such a phenomenon in Roosevelt’s speech is realized through variative repetitive information about the potential threat from the aggressor to US liberty and confrontation of the New Order Hitler wants to impose on democratic societies. Moreover, Roosevelt appeals to the congressional representatives’ awareness through the system of images that makes it possible to describe actions and regimes of those who put the world order under threat. It goes in contrast with the USA’s system, order, and democracy. Suggestive influence in Roosevelt’s speech presented by linguistic units at different levels to indicate the potential threat to America. Discourse strategies in the analyzed speech are expressed with the help of tactics of opposition and tactics of sacralization. They are implemented by multilevel linguistic units of evaluative semantics, units that bear sacred meaning, as well as epithets, metaphors, comparisons, and truisms.
Highlights
The English word ‘suggestion’ originates from the Latin one ‘suggestio, gestus’ that bears the meaning ‘gesture’
It is highly appropriate to claim that presidential speeches are part and parcel of the political discourse
As one of the American political icons of the 20thcentury, led the country during the Great Depression and World War II. He was the only politician in the US who served four consecutive terms as a president
Summary
The English word ‘suggestion’ originates from the Latin one ‘suggestio, gestus’ that bears the meaning ‘gesture’. It presents the ways of identifying strategies and the means of suggestive influence actualization in political discourse. Lexemes, phrases, and http:// www.amazoniainvestiga.info sentences should be highlighted These units, getting the extra meaning in the discourse, can help actualize the communicative intentions of the suggestive influence. The researcher considers this notion of being “the general plan or vector of speech behavior, that is shown in the choice of step-bystep language actions, the strategy of language behavior that is accepted due to intentional communicative situations in general and is aimed at the accomplishment of the ultimate communicative goals in the process of interaction” (Sheigal, 2000). Political suggestion strategies are realized in discourse through the use of communicative tactics and linguistic means. Suggestive effectiveness and suggestive potential are explained by the so-called subliminal message (the 25-frame effect) on group and mass communication
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