Abstract
In recent years, the tourism industry in southern Jiangxi, which focuses on Hakka elements, is developing rapidly with a strong momentum. Hakka culture is one of the keywords of the tourism image in southern Jiangxi. The traditional Hakka needlecraft culture in southern Jiangxi is an integral part of Hakka culture. As a tourism creative industry, the traditional Hakka needlecraft culture in southern Jiangxi is regarded as a kind of afterwork. The cultural value of the industry era is affirmed, and its economic value has changed greatly. Thesand gained a new economic basis. Their value orientation is no longer the situation of “good quality and low price”, but because they are rich in humanistic value, emotional value and local characteristics. e female red cultural creative products have been re-recognized through the economic value of tourism development, And get “value for money” brand positioning, this culture has an irreplaceable role in promoting the economy, has great economic value. Compared with the “hard power” of politics and economy, culture is a “soft power”, and its influence and penetration to economy and society are continuous. Hakka needlecraft culture is a treasure of folk art in Jiangxi and even the whole Hakka family. As one of the “soft power” of culture, folk craft has the value of promoting local economic development.
Highlights
"One side of water and soil supports one person", and one side of soil and water nourishes a culture
Among the colorful folk arts, Hakka female red art clearly shows the spiritual world of Hakka women
As a distinctive cultural and creative derivative design in Hakka, it must first conform to the cultural connotation of Hakka female red: craftsmanship and female red culture, which fully reflects the spirit and artistic appeal of traditional female red culture
Summary
"One side of water and soil supports one person", and one side of soil and water nourishes a culture. Folk art is an important part of the rich culture created by Hakka people Because these folk arts are the creations of ordinary people in their daily lives, they vividly reflect the folk customs and feelings of this region. As a distinctive cultural and creative derivative design in Hakka, it must first conform to the cultural connotation of Hakka female red: craftsmanship and female red culture, which fully reflects the spirit and artistic appeal of traditional female red culture. Cultural creative derivative design can be based on The female red IP image is creative, designed many products that meet the needs of people's lives, and combined with the female red element innovative design to transform traditional culture into cultural products that can be used and conform to the people's aesthetics, enhance the market competitiveness of products, and make them mutually Integration, mutual influence, enhance cultural self-confidence and influence
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