Abstract
This article presents the processes of further reforming the national insurance market and ensuring its rapid development, introducing new types of insurance services that are in high demand, increasing consumer confidence in the insurance market, and applying innovative approaches to regulating activities in this area. In addition, scientific research in this field has been analyzed, the main principles of the modern insurance market have been shown, and suggestions and recommendations have been developed for managing the innovative development of insurance organizations in order to increase the efficiency of their activities, regulate their activities, and increase their contribution to ensuring the safety and stability of the development of economic entities. come out
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