Abstract
IT'S CALLED “High Design,” but it's not about an elite sense of style. At Philips Design, Stefano Marzano explains, it refers to a philosophy that emphasizes the creation of solutions that fulfill genuine needs and that are of enduring value. It's an interdisciplinary approach that takes advantage of technology, but with an ethical, human touch. It's a way to open innovative frontiers in design, and it's a mode of thinking evident throughout Philips, from units developing consumer electronics to those making complex medical equipment.
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