Sudanese Viewer Exposure to National Television and achieved gratifications

Abstract

Sudanese Viewer Exposure to National Television and achieved gratifications is a study conducted to determine the follow-up level achieved by the channel’s viewers during the period from March 2020 to March 2021. The study dealt with the extent of the audience's interest for Sudanese Television channels, the types of programs that are most followed, the media services provided by the Sudanese National Television channel, and the satisfaction it may achieve in the field of news, discussions, and entertainment among the channel's audience.
 The study followed the analytical and descriptive statistical approach where several results concluded, the most important of which are: Sudanese National Televisions on the top of the viewers list favorites followed by Blue Nile channel and Sudanese 24 Channel. It also found that 53.2% of the study viewers’ samples prefers to follow News and political content programs.
 The study recommended the Sudanese National TV’s management providing an atmosphere to exercise true freedom, having more discussions through TV interviews while paying attention to content and presentation. It is also necessary to provide opportunities for the various political and cultural groups to present and discuss issues and allow them to contribute in finding solutions. A proposal is underway to establish specialized channels in the various programs and with an independent administration away from the government's dominance, budget, and direct executive authority.