Abstract
The expansion of cinemas in the European market continues. Today, no new shopping centre is being built without a leisure component, usually including a multiplex. Leisure-based centres have also emerged, first in the form of leisure parks, and now in the form of urban entertainment centres (UECs). But what is the formula — if there is one — to create successful leisure schemes for the decades to come? How will destination-based leisure and retail concepts cope with the forthcoming ‘e-revolution’?This paper is from the perspective of a multiplex operator. It focuses on basic guidelines to maximise the synergy between the cinema and the other components of the leisure mix, and to help replicate the urban experience in a constantly evolving environment.
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